Aarti Switchgear Pvt. Ltd., trading as Aarti Electricals ("Aarti Electricals," "we," "us," or "our"), respects your privacy and is committed to protecting the personal information you share with us through aartielectricals.com (the "Website"). This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

1. Information We Collect

When you use the enquiry form on this Website, we may collect:

• Your name
• Your email address
• Your phone number
• Any additional details you choose to include in your enquiry (such as the products or services you are interested in)

We do not require you to create an account or provide any sensitive personal information to use this Website.

2. Website Communication Features

This Website includes a WhatsApp button and a call button to make it easy for you to reach us directly.

• Clicking the WhatsApp button will open WhatsApp and direct your message to Aarti Electricals through WhatsApp's platform. This interaction is subject to WhatsApp's own privacy policy and terms of service, which are outside our control.
• Clicking the call button will initiate a phone call using your device's calling application, subject to your mobile network operator's and device provider's own terms.
• We are not responsible for how these third-party services handle your data once you are directed to them.

3. How We Use Your Information

The information you submit through our enquiry form is used solely to:

• Respond to your enquiry or request for information.
• Contact you regarding the products, brands, or services you have asked about, via phone call, email, WhatsApp, or other communication channels you have used to reach us.
• Maintain records of business enquiries for our own reference and follow-up.

We do not sell, rent, or share your personal information with third parties for marketing purposes, except as described in Section 7 (Advertising and Third-Party Data Sharing) below.

4. Data Retention

We retain the personal information you submit for as long as necessary to respond to your enquiry and to maintain reasonable business records, after which it may be archived or deleted in accordance with our internal data-handling practices.

5. Data Security

We take reasonable measures to protect the personal information you share with us from unauthorised access, alteration, disclosure, or destruction. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

This Website uses cookies and similar tracking technologies to understand visitor behaviour and, where applicable, to support advertising activities.

Currently active:

• Analytics cookies (Google Analytics): We use Google Analytics to understand website traffic, such as pages visited, time spent on the site, and general visitor behaviour. Google Analytics may set cookies on your device for this purpose. Learn more at Google's Privacy Policy: https://policies.google.com/privacy
• Functional cookies: Our Website is built on WordPress with the Divi page builder, which may set cookies necessary for basic site functionality.

May be used in the future, as our marketing activities expand:

• Advertising cookies (Google Ads): If we run Google Ads campaigns, Google may use cookies and similar technologies to measure ad performance, track conversions (such as form submissions or calls generated from ads), and show remarketing ads to visitors who have previously visited this Website. Learn more: https://policies.google.com/technologies/ads
• Advertising cookies (Meta/Facebook Pixel): If we run Meta Ads (Facebook or Instagram), we may use the Meta Pixel or Conversions API to measure ad performance, track conversions, and show remarketing ads to visitors who have previously visited this Website on Facebook or Instagram. Learn more: https://www.facebook.com/privacy/policy

Cookie consent: On your first visit to this Website, you will see a cookie consent banner allowing you to accept or manage your cookie preferences. Non-essential cookies, including analytics and any future advertising or remarketing cookies, will only be activated once you have provided your consent. You can change your cookie preferences at any time through the consent management options provided on the Website.

Managing cookies: You can also control or disable cookies at any time through your browser settings. Disabling cookies may affect certain website features but will not prevent you from accessing our core content or submitting an enquiry.

7. Advertising and Third-Party Data Sharing

As Aarti Electricals grows its digital marketing activities, we may use third-party advertising platforms, including Google Ads and Meta Ads (Facebook and Instagram), to reach potential customers and measure the effectiveness of our campaigns. Where these tools are in use:

• What is shared: Limited technical information such as your IP address, device identifiers, browser type, pages viewed, and actions taken on this Website (for example, submitting an enquiry form) may be shared with Google and/or Meta for advertising measurement and audience-building purposes.
• Remarketing: These platforms may use this information to show you Aarti Electricals ads on other websites, or on Facebook and Instagram, based on your previous visit to this Website.
• Custom and lookalike audiences: We may upload contact information (such as email addresses or phone numbers, always in encrypted/hashed form as required by the platform) to Google Ads or Meta Ads to reach existing enquirers with relevant ads, or to find new audiences with similar characteristics. We will not do this without a lawful basis for using your contact information in this way.
• We do not sell your personal information to Google, Meta, or any other third party. Any sharing described above is solely for advertising measurement and targeting on our behalf, governed by Google's and Meta's own data processing terms.

Your choices: You can opt out of personalised advertising from these platforms using:

• Google Ads Settings: https://adssettings.google.com
• Meta Ad Preferences: https://www.facebook.com/adpreferences
• Industry-wide opt-out tools such as the Digital Advertising Alliance: https://youradchoices.com

8. Your Rights

You have the right to:

• Ask us what personal information we hold about you.
• Request correction of any inaccurate information.
• Request that we delete your personal information, subject to any legal or legitimate business record-keeping requirements.
• Withdraw consent to be contacted, or to have your information used for advertising purposes, at any time.

To exercise any of these rights, please contact us using the details below.

9. Third-Party Links

This Website may reference or link to third-party services, including WhatsApp, Google Maps, Google Ads, and Meta. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party service you interact with.

10. Children's Privacy

This Website is intended for business use by adults (architects, contractors, procurement professionals, and similar trade audiences) and is not directed at children. We do not knowingly collect personal information from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, marketing activities, or applicable law. Any changes will be posted on this page with a revised effective date.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how your information is handled, please contact us at:

Aarti Electricals (Aarti Switchgear Pvt. Ltd.)
Email: aartiswg@gmail.com
Phone: +91 9515121957, +91 7032979625
Address: 141/13, Durga Bhavan, R.P. Road, Secunderabad, Telangana